JASPER AT VICTORY RIDGE
TYPE OF CLIENT
Multi-family Community
CATEGORY
Branding
BRIEF
After researching the Colorado Springs market, I developed a brand identity for Jasper at Victory Ridge that resonates with prospective residents—weaving natural, outdoorsy elements with modern design principles through a cool yet inviting color palette that reflects the community's mountain surroundings.
RESULT
Building upon the Colorado setting, our team created a distinctive brand identity for Jasper at Victory Ridge featuring patterns inspired by the FF&E package that evokes the feeling of being outdoors while coming home to a modern apartment community—complemented by playful imagery of residents enjoying both natural surroundings and premium amenities that positions this unique property as the perfect blend of adventure and comfort.
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