MAVEN
TYPE OF CLIENT
Museum
CATEGORY
Exhibit - UI/UX
BRIEF
A colleague and I were tasked to curate an exhibit design with corresponding print material to effectively market the exhibit. Alongside my partner for this project, Cody Stocker and I curated and developed the graphics, exhibit design, and print collateral to present our potential client with.
RESULT
We proposed an immersive VR Mars experience showcasing the planned SpaceX mission for mankind's first journey to the Red Planet. The multifaceted experience featured an XD Movie Theatre, VR headsets transporting users to the Martian surface, interactive tasks contributing to your group's community development, a central hub for monitoring your crew's mission progress, and life-sized replicas of potential living quarters for the first Martian habitats.
Step Beyond Earth:
MAVEN-The Mars Experience Unfolds in VR
Embarking on a visionary endeavor, my project partner, Cody Stocker, and I were entrusted to propose a groundbreaking museum exhibit that transcends traditional learning experiences. Our mission was to design an immersive journey to the Red Planet, Mars, employing cutting-edge virtual reality (VR) technology within an extraordinary XD theatre.
Visitors, transformed into virtual astronauts, would accompany the inaugural manned crew to Mars, engaging in thrilling tasks crucial to the mission's success. Upon concluding the VR odyssey, participants would transition to the main museum space, where a wealth of exhibits awaited them. There would be authentic space suits displayed, informative infographics embellishing the walls, detailed models of the spacecraft and equipment deployed on the mission, and a life-sized replica of the pod-like living quarters during the Martian stay. This multi-faceted experience would not only educate but transport exhibitors into the awe-inspiring realm of interplanetary exploration, leaving an indelible mark on their understanding of humanity's journey to the cosmos.
lift off
Upon completing their check-in process, our virtual astronauts will be ushered into the extraordinary XD theatre, featuring state-of-the-art virtual reality (VR) goggles that seamlessly plunge them into the immersive realms of planetary exploration. Enhanced by hydraulic-powered smart seats, this unparalleled experience promises to redefine the very essence of space missions, creating a journey unlike any other.
exploration
After a safe touchdown of our virtual astronauts and their cargo on Mars, the astronauts will exit the XD theatre and transition to the expansive exploration zone. Here, exhibitors can engage in an open-ended exploration of the Martian surface through their VR goggles. They will be presented with the opportunity to actively participate by undertaking diverse tasks essential for ensuring the survival of their time on Mars. This immersive experience lasts on average approximately half an hour to a full hour, allowing for a deeper connection with the challenges and excitement of Martian exploration.
After exploring Mars, exhibitors head to "The Hub," the mission's central information center. Astronauts check their exploration stats, learning how their contributions benefit the community and habitat. The Hub features genuine space suit replicas, infographics, Mars facts, and displays of mission tools.
stats
Living Quarters
The life-sized replica of the astronauts' living quarters on the Red Planet offers a distinctive encounter by vividly illustrating the spatial conditions anticipated during their stay. Providing a glimpse into the confined yet functional environment, the living quarters, by Earth standards, resemble a compact studio apartment. Nevertheless, it abundantly accommodates the Martian crew members, highlighting the efficiency and adaptability required for life beyond our home planet.
Campaign
Effective signage and a compelling advertising campaign play pivotal roles in enhancing the visitor experience at a state-of-the-art museum experience dedicated to Maven.
