SOCIAL MEDIA MANAGEMENT
TYPE OF CLIENT
Property Management
CATEGORY
Social Media / Content Creation
BRIEF
I partnered with our social media manager to develop a scalable, multi-tiered subscription program tailored to the diverse needs of our property management clients. The goal was to offer flexible pricing and professional creative support based on competitive market research while expanding the value of our internal marketing services.
RESULT
The subscription model launched with three tiers—Lite, Pro, and Plus—each offering varying levels of content support. I led the design and creative direction for branded content templates, monthly content calendars, and performance-driven asset packages across Facebook and Instagram. In its first week, eight properties enrolled in the program. The service went on to increase team revenue by 10 percent in its first year. Two of the brands showcased here were early adopters of the system, benefitting from custom visual content, strategic platform management, and consistent engagement growth.
